Waste and Brand Audits (WABA)

After a cleanup we sort and count the waste and record the brand on each item, to show what pollutes our streets and beaches and who produces it.

Dar es Salaam 8 photos
150Plastic bags in a 5-bag sample at Mbezi Beach
3Leading polluting brands named

A cleanup removes waste; an audit explains it. In a Waste and Brand Audit (WABA), volunteers take a sample of the waste collected, sort it by type and record the brand on every item they can identify.

The results show which kinds of waste are most common and whose products end up in the environment most often. WEMASA uses this evidence in awareness work, in discussions with local authorities and to call on producers to take responsibility for their packaging.

At Mbezi Beach on World Cleanup Day 2026, an audit of 5 sample bags counted 150 plastic bags, 67 other plastic bottles and 35 baby diapers. The leading brands were MeTL (mainly Mo Extra drinks), U-Fresh Food Ltd (Mango Juice) and Tanga Fresh Limited.

Key results

  • Collected waste sorted and counted by type
  • Brands identified on the waste found
  • Evidence for producers, local authorities and communities

Photo gallery

Sorting collected waste by type and brandSyringes found during a waste auditVolunteers recording the brands found in the wasteChecking a package to record its brandSorting beach waste for an auditAuditing waste on the shorePlastic containers sorted for countingWaste laid out by category for the audit
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